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A communication strategy is a plan through which a company can achieve the communication objectives. It constitutes different elements such as setting the goals of communicating, selecting a target market, and then formulating a plan. Communication strategy empowers an organization to have a scheme of planning for sharing information effectively.

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October 13, 2021

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Welcome to the Communication Strategies course. For the better part of every day, we are communicating to and with others. Whether it’s the speech you deliver in the boardroom, the level of attention you give your spouse when they are talking to you, or the look that you give to the cat, it all means something. This course will help you to understand the different methods of communication and how to make the most of each of them.

By the end of this course, you should be able to:

  • Understand what communication is
  • Identify ways that communication can happen
  • Identify barriers to communication and how to overcome them
  • Develop their non-verbal and paraverbal communication skills
  • Use the STAR method to speak on the spot
  • Listen actively and effectively
  • Ask good questions
  • Use appreciative inquiry as a communication tool
  • Adeptly converse and network with others
  • Identify and mitigate precipitating factors
  • Establish common ground with others
  • Use “I” messages

Course Curriculum

    • Introduction Unlimited
    • Housekeeping Items Unlimited
    • The Parking Lot Unlimited
    • Objectives Unlimited
    • Action Plans and Evaluations Unlimited
    • Pre-Assignment Review Unlimited
    • Module 1: Getting Started Deck Unlimited
    • Introduction Unlimited
    • What is Communication? Unlimited
    • How Do We Communicate? Unlimited
    • Other Factors in Communication Unlimited
    • Case Study Unlimited
    • Module 2: The Big Picture Deck Unlimited
    • Module 2: The Big Picture Quiz 00:05:00
    • Introduction Unlimited
    • An Overview of Common Barriers Unlimited
    • Language Barriers Unlimited
    • Cultural Barriers Unlimited
    • Differences in Time and Place Unlimited
    • Case Study Unlimited
    • Module 3: Understanding Communication Barriers Deck Unlimited
    • Module 3: Understanding Communication Barriers Quiz 00:05:00
    • Introduction Unlimited
    • The Power of Pitch Unlimited
    • The Truth about Tone Unlimited
    • The Strength of Speed Unlimited
    • Case Study Unlimited
    • Module 4: Paraverbal Communication Skills Deck Unlimited
    • Module 4: Paraverbal Communication Skills Quiz 00:05:00
    • Introduction Unlimited
    • Understanding the Mehrabian Study Unlimited
    • All About Body Language Unlimited
    • Interpreting Gestures Unlimited
    • Case Study Unlimited
    • Module 5: Non-Verbal Communication Deck Unlimited
    • Module 5: Non-Verbal Communication Quiz 00:05:00
    • Introduction Unlimited
    • S = Situation Unlimited
    • T = Task Unlimited
    • A = Action Unlimited
    • R = Result Unlimited
    • Summary Unlimited
    • Case Study Unlimited
    • Module 6: Speaking Like a STAR Deck Unlimited
    • Module 6: Speaking Like a STAR 00:05:00
    • Introduction Unlimited
    • Seven Ways to Listen Better Today Unlimited
    • Understanding Active Listening Unlimited
    • Sending Good Signals to Others Unlimited
    • Case Study Unlimited
    • Module 7: Listening Skills Deck Unlimited
    • Module 7: Listening Skills Quiz 00:05:00
    • Introduction Unlimited
    • Open Questions Unlimited
    • Closed Questions Unlimited
    • Probing Questions Unlimited
    • Case Study Unlimited
    • Module 8: Asking Good Questions Deck Unlimited
    • Module 8: Asking Good Questions Quiz 00:05:00
    • Introduction Unlimited
    • The Purpose of AI Unlimited
    • The Four Stages Unlimited
    • Examples and Case Studies Unlimited
    • Case Study Unlimited
    • Module 9: Appreciative Inquiry Deck Unlimited
    • Module 9: Appreciative Inquiry Quiz 00:05:00
    • Introduction Unlimited
    • Level One: Discussing General Topics Unlimited
    • Level Two: Sharing Ideas and Perspectives Unlimited
    • Level Three: Sharing Personal Experiences Unlimited
    • Our Top Networking Tips Unlimited
    • Module 10: Mastering the Art of Conversation Deck Unlimited
    • Module 10: Mastering the Art of Conversation Quiz 00:05:00
    • Introduction Unlimited
    • Understanding Precipitating Factors Unlimited
    • Establishing Common Ground Unlimited
    • Using “I” Messages Unlimited
    • Case Study Unlimited
    • Module 11: Advanced Communication Skills Deck Unlimited
    • Module 11: Advanced Communication Skills Quiz 00:05:00
    • Introduction Unlimited
    • Words from the Wise Unlimited
    • Parking Lot Unlimited
    • Action Plans and Evaluations Unlimited
    • Module 12: Wrapping Up Deck Unlimited

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