Growth Hacking with NLP and Sentiment Analysis

In this course, you’ll step into the role of a Natural Language Processing Specialist working in the Growth Hacking Team of a new video game startup. Your team wants to massively accelerate your company’s early growth by acquiring huge numbers of customers at the lowest possible cost. To help tailor marketing messages, your boss has asked you to map the market and find out how customers evaluate your competitors’ products. Your challenge is to create a sentiment analyzer that will give a deeper understanding of customer feedback and opinions. To do this, you’ll need to download and create a dataset from Amazon reviews, build an algorithm that will determine whether a review is positive or negative, evaluate your analyzer's performance against star ratings, and lay out your findings in a report for your manager.