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The internet has forever changed the way the people shop and conduct business. Even experienced marketing professionals need help navigating the pitfalls of internet marketing.

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Course Access

Unlimited Duration

Last Updated

November 8, 2021

Students Enrolled

534

Total Reviews

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Certification

Integrating the marketing techniques with modern technology is essential for every business. With the appropriate skills, both companies and individuals will be able to create successful internet marketing techniques.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this course, you should be able to:

  • Know how to conduct market research
  • Develop a workable internet marketing campaign
  • Recognize your target market
  • Understand your brand
  • Grasp SEO and website characteristics
  • Find and capture leads

Course Curriculum

    • Introduction Unlimited
    • Housekeeping Items Unlimited
    • The Parking Lot Unlimited
    • Pre-Assignment Unlimited
    • Module 1: Getting Started Deck Unlimited
    • Introduction Unlimited
    • Strength Unlimited
    • Weaknesses Unlimited
    • Opportunities Unlimited
    • Threats Unlimited
    • Case Study Unlimited
    • Module 2: SWOT Analysis in Marketing Deck Unlimited
    • Module 2: SWOT Analysis in Marketing Quiz 00:05:00
    • Introduction Unlimited
    • Consume All Media Unlimited
    • Find the Right Price Unlimited
    • Product Development and Improvement Unlimited
    • Identify Your Target Audience Unlimited
    • Case Study Unlimited
    • Module 3: Marketing Research Deck Unlimited
    • Module 3: Marketing Research Quiz 00:05:00
    • Introduction Unlimited
    • Dynamic Content Unlimited
    • Engagement Builds Followers Unlimited
    • Engagement Builds Followers Unlimited
    • Constant Readiness Unlimited
    • The Time, the Place, the Media Unlimited
    • Case Study Unlimited
    • Module 4: Real Time Marketing Deck Unlimited
    • Module 4: Real Time Marketing Quiz 00:05:00
    • Introduction Unlimited
    • Every Interaction Counts Unlimited
    • Consistent Through all Media Unlimited
    • Unique Qualities Unlimited
    • Needs to be Actively Managed Unlimited
    • Case Study Unlimited
    • Module 5: Brand Management Deck Unlimited
    • Module 5: Brand Management Quiz 00:05:00
    • Introduction Unlimited
    • You Are Building a Community Unlimited
    • A Personal Touch Unlimited
    • Brand Champions Unlimited
    • Make it Easy to Share Unlimited
    • Case Study Unlimited
    • Module 6: Social Media (I) Deck Unlimited
    • Module 6: Social Media (I) Quiz 00:05:00
    • Introduction Unlimited
    • Content is King Unlimited
    • Blog and Interact Unlimited
    • Webinars Unlimited
    • Constant Monitoring Unlimited
    • Case Study Unlimited
    • Module 7: Social Media (II) Deck Unlimited
    • Module 7: Social Media (II) Quiz 00:05:00
    • Introduction Unlimited
    • Relevant and Original Content Unlimited
    • Keywords Unlimited
    • Value Proposition Unlimited
    • Linking Unlimited
    • Case Study Unlimited
    • Module 8: SEO Basics Deck Unlimited
    • Module 8: SEO Basics Quiz 00:05:00
    • Introduction Unlimited
    • SEO Optimization Unlimited
    • Landing Page Unlimited
    • Analytics Unlimited
    • Mobile and Tablet Friendly Unlimited
    • Case Study Unlimited
    • Module 9: Website Characteristics Deck Unlimited
    • Module 9: Website Characteristics Quiz 00:05:00
    • Introduction Unlimited
    • Lead Management and Generation Unlimited
    • Give Something Away Unlimited
    • Quality vs. Quantity Unlimited
    • Capture Repeat Customers Unlimited
    • Case Study Unlimited
    • Module 10: Capturing Leads Deck Unlimited
    • Module 10: Capturing Leads Quiz 00:05:00
    • Introduction Unlimited
    • Tailored for Your Audience Unlimited
    • Use Powerful Words Unlimited
    • The 4 W’s of a Campaign Unlimited
    • Monitor and Tweak Unlimited
    • Case Study Unlimited
    • Module 11: Campaign Characteristics Deck Unlimited
    • Module 11: Campaign Characteristics Quiz 00:05:00
    • Introduction Unlimited
    • Words from the Wise Unlimited
    • Lessons Learned Unlimited
    • Completion of Action Plans and Evaluations Unlimited
    • Module 12: Wrapping Up Deck Unlimited

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