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Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact

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Last Updated

October 13, 2021

Students Enrolled

83

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Certification

In the information age, personal branding is necessary for the success of any company or individual. Failing to manage personal branding can lead to misinformation about you or your company becoming public. Taking control of your public image is no longer an option. Identifying and using the tools that affect personal branding correctly will ensure that the public sees the image that you want them to see. A positive brand is necessary for success.

Research has consistently demonstrated that when clear goals are associated with learning, it occurs more easily and rapidly. With that in mind, let’s review our goals for today.

At the end of this course, youshould be able to:

  • Define your image.
  • Control your image.
  • Understand how to sharpen your brand.
  • Use social media appropriately.
  • Manage your brand in a crisis.
  • Develop a professional appearance.

Course Curriculum

    • Introduction Unlimited
    • Housekeeping Items Unlimited
    • The Parking Lot Unlimited
    • Objectives Unlimited
    • Module 1: Getting Started Deck Unlimited
    • Introduction Unlimited
    • If You Don’t, They Will Unlimited
    • Brand Mantra Unlimited
    • Be Real Unlimited
    • SWOT Analysis Unlimited
    • Case Study Unlimited
    • Module 2: Defining Yourself (I) Deck Unlimited
    • Module 2: Defining Yourself (I) Quiz 00:05:00
    • Introduction Unlimited
    • Pillars Unlimited
    • Passions Unlimited
    • Define Your Strengths Unlimited
    • The Three Cs Unlimited
    • Case Study Unlimited
    • Module 3: Defining Yourself (II) Deck Unlimited
    • Module 3: Defining Yourself (II) Quiz 00:05:00
    • Introduction Unlimited
    • Clear and Defined Unlimited
    • Consistent Image Unlimited
    • It Takes a Commitment Unlimited
    • Live It Every Day Unlimited
    • Case Study Unlimited
    • Module 4: Controlling and Developing Your Image Deck Unlimited
    • Module 4: Controlling and Developing Your Image Quiz 00:05:00
    • Introduction Unlimited
    • Corporate and Personal Integration Unlimited
    • They Will Influence Each Other Unlimited
    • Be a Professional Unlimited
    • Build Rapport Unlimited
    • Case Study Unlimited
    • Module 5: Personal and Professional Influences Deck Unlimited
    • Module 5: Personal and Professional Influences Quiz 00:05:00
    • Introduction Unlimited
    • Blogging Unlimited
    • Authenticity Is Key Unlimited
    • Transparency Unlimited
    • Networking Unlimited
    • Case Study Unlimited
    • Module 6: Sharpening Your Brand Deck Unlimited
    • Module 6: Sharpening Your Brand Quiz 00:05:00
    • Introduction Unlimited
    • First Impressions Unlimited
    • Rise Out of the Crowd Unlimited
    • True Reflection Unlimited
    • Dress for Success Unlimited
    • Case Study Unlimited
    • Module 7: Appearance Matters Deck Unlimited
    • Module 7: Appearance Matters Quiz 00:05:00
    • Introduction Unlimited
    • Needs Constant Monitoring Unlimited
    • Security Unlimited
    • Have an Objective Unlimited
    • Promote Unlimited
    • Case Study Unlimited
    • Module 8: Social Media (I) Deck Unlimited
    • Module 8: Social Media (I) Quiz 00:05:00
    • Introduction Unlimited
    • It’s a Tool Unlimited
    • Content is King Unlimited
    • Have a Gimmick Unlimited
    • Don’t Ignore Any Mentions Unlimited
    • Case Study Unlimited
    • Module 9: Social Media (II) Deck Unlimited
    • Module 9: Social Media (II) Quiz 00:05:00
    • Introduction Unlimited
    • Caught in a Bad Spot? Unlimited
    • Never Burn a Bridge Unlimited
    • Information Unlimited
    • Monitor and Respond Unlimited
    • Case Study Unlimited
    • Module 10: Brand Management During a Crisis Deck Unlimited
    • Module 10: Brand Management During a Crisis Quiz 00:05:00
    • Introduction Unlimited
    • Identify Your Unique Values Unlimited
    • Be Bold Unlimited
    • Think Outside the Box Unlimited
    • Fail. Learn. Repeat. Unlimited
    • Case Study Unlimited
    • Module 11: Branding Personality Traits Deck Unlimited
    • Module 11: Branding Personality Traits Quiz 00:05:00
    • Introduction Unlimited
    • Words from the Wise Unlimited
    • Lessons Learned Unlimited
    • Completion of Action Plans and Evaluations Unlimited
    • Module 12: Wrapping Up Deck Unlimited

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